How to Publish and Market a Christian Book

The process of publishing and marketing a Christian book

National Association of Christian Ministers How to Series: Ministry #


Publishing and marketing a Christian book involves several steps, from writing and editing to publishing, promoting, and selling. Here’s a comprehensive guide on how to publish and market a Christian book, specifically tailored for Christian authors:

Writing and Editing: #

Define Your Purpose:

      • Determine the message you want to convey.
      • Identify your target audience within the Christian community.

Write the Manuscript:

      • Follow a disciplined writing schedule.
      • Ensure your content aligns with Christian principles and values.

Edit and Revise:

      • Edit your manuscript for grammar, clarity, and coherence.
      • Consider hiring a professional editor with experience in Christian literature.

Publishing: #

Traditional Publishing vs. Self-Publishing:

      • Decide whether you want to pursue traditional publishing or self-publishing.
      • Research Christian publishing houses or self-publishing platforms that cater to Christian authors.

Book Design and Layout:

      • Create an eye-catching book cover that reflects the theme of your book.
      • Format the interior layout professionally for both print and digital versions.

ISBN and Copyright:

      • Acquire an ISBN (International Standard Book Number) for your book.
      • Consider copyrighting your work to protect your intellectual property.

Marketing and Promotion: #

Author Platform:

      • Build an author website featuring your biography, book details, and a blog related to your book’s theme.
      • Establish a presence on social media platforms frequented by the Christian audience (e.g., Facebook, Instagram, Twitter).

Book Launch:

      • Plan a launch event, either online or in a physical location, to create buzz around your book.
      • Reach out to local churches and Christian organizations for support in promoting your launch.

Book Reviews and Endorsements:

      • Send advance copies to influential Christian bloggers, authors, and leaders for reviews and endorsements.
      • Leverage positive reviews for marketing purposes.

Christian Bookstores and Events:

      • Contact Christian bookstores to carry your book.
      • Participate in Christian book fairs, conferences, and events to reach a wider audience.

Online Presence:

      • Utilize online platforms like Amazon, Kindle, and Goodreads for wider distribution.
      • Consider creating an audiobook version for broader accessibility.

Engage with Your Readers:

      • Interact with readers on social media and respond to their comments and messages.
      • Consider hosting online Bible study sessions or webinars related to your book’s content.

Goals: #

Sales and Reach:

      • Set realistic sales goals based on your target audience and market reach.
      • Monitor sales data and adjust your marketing strategies accordingly.

Impact and Engagement:

        • Measure the impact of your book through reader testimonials and feedback.
        • Aim to engage with readers on a personal and spiritual level, fostering a community around your message.

Recognition and Credibility:

      • Seek recognition within the Christian literary community through awards and nominations.
      • Use your book as a tool to establish credibility as a Christian author and speaker.


Remember, the process of publishing and marketing a book requires patience, persistence, and faith. Stay true to your message, engage with your audience genuinely, and trust in God’s guidance throughout your journey as a Christian author.